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TV Commercials
Driving Science_ “Auto-Parking System”
2010.05
Producer
Innocean
Location
Korea
A creative depiction of MOBIS as a leader of convenient and safe driving lifestyle, the ad shows the auto-parking system of the future the way MOBIS envisions.
Driving Science_ “Collision”
2009.10
Producer
Innocean
Location
Australia
A fun, witty illustration of MOBIS working hard for a new Driving Science for the consumer is shown through “collisions” that everyone can empathize with.
Driving Science_ “Nodding Off”
2009.07
Producer
Innocean
Location
Australia
A fun, witty illustration of MOBIS working hard for a new Driving Science for the consumer is shown through “nodding off” moments that everyone can empathize with.
Driving Science_ “Pre-Launching”
2009.07
Producer
Innocean
Location
Korea
The idea of ‘Driving Science’, the new slogan, is portrayed through the car of the future that absolutely needs the expertise of MOBIS to become reality.
A Beautiful Companion_ “Shadow”
2008.03
Producer
Innocean
Location
Melbourne, Australia
Just like a shadow, MOBIS is depicted as the strong, silent companion that goes wherever the driver goes on a crisp spring day.
A Beautiful Companion_ “Pony”
2007.11
Producer
Innocean
Location
Korea
For MOBIS 30
th
anniversary, MOBIS’ commitment to customer satisfaction is described through the Pony, the first fully Korean-developed Hyundai car and its owner.
The Law of MOBIS_ “Game”
2006.11
Producer
Innocean
Location
UAE
The Law of MOBIS is shown in a dynamic representation of a racing game as the law of overcoming rules of nature with MOBIS technology.
The Law of MOBIS_ “Man”
2005.12
Producer
Innocean
Location
San Francisco, USA
Breaking out of the traditional role of car parts specialist, MOBIS technology overcomes the laws of nature to allow for comfortable and safe driving.
The Law of MOBIS_ “Woman”
2005.12
Producer
Innocean
Location
San Francisco, USA
Breaking out of the traditional role of car parts specialist, MOBIS technology overcomes the laws of nature to allow for comfortable and safe driving.
“Safety and Happiness”
2004.02
Producer
Grape
Location
New Zealand
With the image of a fast-travelling module car, the MOBIS technology is explained through its commitment to safety and happiness.
“The New Era of Parts”
2003.05
Producer
Grape
Location
New Zealand, Australia
Under the obvious elements, MOBIS advanced airbags, high-tech braking and safety features work hard to guarantee driver safety and comfort.
“The New Era of Technology”
2002.07
Producer
Hakuhodo Cheil
Location
New Zealand
Contrasting adrenaline-rushing images of a module car travelling through nature and the warm images of home and family, show MOBIS’s work on providing safety and happiness.
“The New Era of Cars”
2001.04
Producer
Hakuhodo Cheil
Location
New Zealand
Telematics, fingerprint identification system and the video call are depicted with the drama and action of MOBIS technology.
“Children”
2000.11
Producer
Geumgang Communications
Location
South Africa
As the first ad since changing the name to MOBIS, MOBIS business areas and global images are represented by using children of all nations.
Producer
Location
Public Service Campaign_ “Children on the Run”
2011.06
Producer
Innocean
Location
Korea
The ultimate goal of this MOBIS public service campaign is to protect children from the traffic accidents by distributing transparent umbrellas. MOBIS wishes to protect future generations and help them grow to realize their dreams.
Driving Science_ “Blind Spot Detection System”
2011.06
Producer
Innocean
Location
Korea
MOBIS’ puts customers first priority, and this value is conveyed in its effort to develop customer-centered technologies as an auto parts company. This campaign shows that MOBIS leads not only in advanced technologies of the future, but also in making driving more convenient and safe.